Food and drinks go together like bread and butter. In the United States, total sales of alcoholic beverages exceeded $219 billion. More than 7,700 wineries span the country, and each state boasts wineries of its own. In the beer industry, smaller, independent craft breweries make up 12% of the market share overall.
To keep wine and beer lovers in the loop, here are 5 hot industry trends you’ll want to know about.
1. Organic Is the New Buzzword.
Environmentally-conscious wine enthusiasts are increasingly drawn to wines that are certified biodynamic or organic, and the trend is continuing to gain momentum.
Because of this, winemakers are making sure that these eco-friendly qualities are clearly promoted on their labels. In addition, wineries that are searching for a marketing niche for their wines are finding their solution in this trend.
2. Nutrition Matters.
Today’s consumers are more concerned with taking care of their health. The alcohol industry has already embraced this trend by creating sparking seltzer beverages, lighter wines, and cocktails that are lower in calories.
Health-conscious wine aficionados can now enjoy wines from brands such as FitVine, which are lower in sugar, calories, and carbohydrates, but have plenty of flavor to please the palate.
Craft beer brands, as well as other types of beer brands, are offering lighter choices for consumers that have more flavor than more conventional light beer options.
3. Sour Craft beers.
Another popular trend is the creation of sour types of beer that are more approachable. For instance, Pinky Swear Raspberry Ale by Revival Brewing is packed with light, easily drinkable flavor that makes it hard to keep in stock.
4. Bold, Simple Labels.
Apothic Wines and other wineries are featuring trendy labels that are brash and bold or as simple as a single initial.
The wine industry is also a trendsetter when it comes to the use of augmented reality (AR) labels, which work by pointing the AR app on your phone at the label.
5. Wines Aged in Bourbon Barrels.
More wineries are now producing wines that have been aged in bourbon barrels. 1000 Stories has created an on-trend bourbon barrel-aged zinfandel, and Beringer Bros. is creating wines aged in this manner as well.
Since there is a growing interest in these products, it’s likely that they will continue to improve and become even more well-balanced.
The next time you’re enjoying drinks with your friends and family, check out these 5 hot new alcohol trends. Try lighter, organic types of beer and wine. Sample a new brand of sour beer. Grab a bottle of boldly labeled bourbon barrel-aged wine to go with dinner. 2019 is shaping up to be an exciting year for lovers of beer, wine and spirits.